DSi is a Nashville-based e-discovery company that's had wild success since opening its doors in 1999.
In an industry that is constantly influenced by changes in information technology and is particularly overwhelmed by big data, leadership wanted a video that would remind their customers that people are and will always be at the heart of what they do.
Jeff Bradford of The Bradford Group (the PR agency of record for DSi) reached out to us with a written concept. The piece we created takes a contemporary technique and highlights the human element behind the work that DSi does, with physical paper as a metaphor for data.
First, the real piece. Second, the bloopers… 😂
