Middle Tennessee demographics are changing rapidly. Older adults are making up a larger and larger portion of the larger population. With that comes the need for more programs, outreach, and engagement.
The Golden Cross Foundation is funding ministries across the Tennessee Conference of the United Methodist Church that will make an impact in the lives of countless older adults in the areas of nutrition, housing, transportation, and health care.
We were honored to have the opportunity to walk their board through a visioning process which then gave us the ability to create a host of communication tools: a vision document, a brochure, a poster, a website overhaul, and a series of stories told through video to illustrate the foundation’s impact.
The overview is first, followed by four, more in-depth vignettes. Finally, the print pieces.
